Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts

The Facebook News Feed Patent - A More Reasoned View. Part 1.

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On Tuesday, February 23, 2010, the United States patent office awarded what some have called a game-changing social media patent to Facebook.  The patent describes a method for “dynamically providing a news feed about a user of a social network.”  That’s right, Facebook patented the social media newsfeed.  The patent’s abstract goes into more detail:
A method for displaying a news feed in a social network environment is described. The method includes generating news items regarding activities associated with a user of a social network environment and attaching an informational link associated with at least one of the activities, to at least one of the news items, as well as limiting access to the news items to a predetermined set of viewers and assigning an order to the news items. The method further may further include displaying the news items in the assigned order to at least one viewing user of the predetermined set of viewers and dynamically limiting the number of news items displayed.

Within days of the USPTO granting the “news feed patent,” the blogosphere was ablaze with incendiary posts and comments, almost unanimously speaking out in opposition to the award.  A Google search today for “Facebook news feed patent” comes back with more than 15,000,000 hits. 

Some of these critics argue that the core concept of a social media news feed was “obvious” and should, therefore, be barred from patent protection.  Others argue more broadly, asserting that software patents themselves are overly anti-competitive and detrimental to technological progress, which the U.S. patent system was designed to promote.  Both of these complaints have been charged against a number of software and Interned-related patents in recent years. In fact, one group formalized its dissatisfaction with Internet software patents by creating The Patent Busting Project.

Though the factual merits of challenging a specific patent must be examined very closely, it is certainly true that many legal scholars and practicing inventors believe that our current doctrine for assessing the validity of patents is itself somewhat challenged by the economic and practical realities of Internet software development.  However, stripping the away rhetoric , the core complaint in the blogosphere is that the Internet and e-commerce systems at issue simply aren’t very inventive, and certainly not inventive enough to warrant patent protection.  Take a look at the Patent Busting link listed above for a list of such suspect patents.

With respect to the Facebook news feed patent, when reading through the hundreds of comments posted at various blogs decrying the news feed patent as the end of social media, the concern about “inventiveness” can be seen throughout.  Many commenters assert that the news feed does not really seem like an invention at all.  One commenter summed this up saying: “Shoot, I’ll patent ‘friendship’.  Maybe ‘meeting’.”  Another commenter added:  “If you have 200 friends updating [their] profiles obviously you want a SUMMARY of it in 1 list.  They have INVENTED nothing[!]”.

Admittedly, “inventiveness” is not a legal standard by which the U.S. patent system gauges the validity of patent applications.  Rather, the patent system protects processes, machines, manufactures, and compositions of nature if they are shown to be new, useful, and non-obvious.  Said another way, under patent law, if it is not new, useful, and non-obvious, then it is not an invention and not protectable.  These requirements are statutory as part of the United States Patent Act, having been defined and developed through over 200 years of court decisions.

Though it is out of the scope of this post to analyze the Facebook news feed patent under existing patent doctrine, I think is interesting to unpack this idea of “inventiveness” as it stems from the uprising against the Facebook patent.  This is interesting to me in part because many of these voices are non-lawyer lay persons, who are basing their view in the common  (perhaps even pop culture) understanding of how patents work.

First, no one is arguing that the news feed is not useful.  In fact, a number of voices suggest that the news feed is so useful that excluding others from using it would be stifling and detrimental to the development of new socially beneficial technology.  In the language of patent doctrine, once could loosely analogize this view to the general bar against patenting natural phenomena.  Though this doctrine is usually applied to things found in nature (e.g. the laws of physics), the idea is that the basic building blocks of nature should be available to all, because no one really invented them.  Even though considerable effort might go into discovering these building blocks – which in many causes may be new, useful, and non-obvious – to exclude others from access would discourage technology progress and be bad public policy.

Second, patent doctrine also bars the patenting of results-based inventions, as compared to means-based inventions, which are patentable.  A classic example of this is the Telegraph Patent case, where the Supreme Court invalidated a patent that claimed:
. . .  the use of the motive power of the electric or galvanic current, which I call electro-magnetism, however developed for marking or printing intelligible characters, signs, or letters, at any distances, being a new application of that power of which I claim to be the first inventor or discoverer.

The Court held that claimed invention was so broad as to really be just a description of the desired result and outside the boundaries of patentable subject matter. Conversely, the Supreme Court later up help Alexander Bell’s patent for the telephone because it describe a specific means for transmitting sound with electricity – apparently the patent lawyers got a little smarter.

As applied to the news feed patent, both bars might be applicable if the invention claimed only described “summarizing social media activities”  -- an interpretation asserted by a number voices in the blogosphere debate.  At that level of generalization, a “news feed” might fall outside patentable subject matter.  One would arguably be hard pressed to characterize the claims as a natural phoneme akin to the laws of physics – though, I think some bloggers are certainly trying to do just that.  Nevertheless, one could make a salient argument that such a broadly drafted claim really describes only a result (a summary of social media activities) and would not be patentable subject matter.

In actuality, the patent describes a complex and specific multi-step process for organizing different pieces of data from different sources (users) and organizing that data into individualized lists based on the relationships between users.  Despite Facebook’s patent, arguably other developers are still free to create their own methods to get similar results -- i.e. to solve the problem social media activity reporting.  Subsequent developers will simply need to pay close attention to the Facebook method and find their own unique approach to problem.  And of course, those who believe their businesses and websites would benefit from using the Facebook method are free to negotiate a license. 

One more thought (I will expand on this more in my next post).  Patent law’s constitutionally enumerated goal is to promote the progress of science and technology.  Many critics argue that locking up Facebook’s method of a social media news feed will be detrimental to technological process contra to patent law’s goal.

However, I would like to suggest that the opposite may be true.  Facebook’s exclusive control of their specific method will necessitate the second comers to the problem find their own solutions and develop their own methods.  Subsequent developers will need to make steps forward and not rely on the work of Facebook.  Exclusivity will demand progress.  And where progress and research is not economically practical, as determined by the cost of development versus the cost of licensing, then I would suggests that pragmatic and prudent path is to license Facebook’s technology and commit future research and develop resources to other novel and unsolved problems.

More to come in my next post.

THE POWER OF 140 CHARACTERS OR LESS

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Inhabitants of the Twitter-verse are varied, and according to Computerworld there were 75 million roaming the landscape at the start of 2010. My Twitter identity was conceived in early 2009, but I was one of the 80% who didn’t do much save the initial tweet. What could I possibly contribute in 140 characters? My life was on Facebook for classmates, family and colleagues to see, so why duplicate the effort on Twitter.

Then I was hired as a social media coordinator for a high-profile performing arts center. The organization had already instituted the basic social media elements on Facebook, Twitter and YouTube, but to take the messaging and branding to the next level of interaction, I would have to understand Twitter on my own terms. So I embraced it wholeheartedly and my Twitter persona
was resurrected. I quickly realized that the Twitter experience wasn’t redundant at all. It was a unique space, as David Carr, New York Times cultural reporter who was once as skeptical as I was, explains:
“On Twitter, anyone may follow anyone, but there is very little expectation of reciprocity. By carefully curating the people you follow, Twitter becomes an always-on data stream from really bright people in their respective fields, whose tweets are often full of links to incredibly vital, timely information. The most frequent objection to Twitter is a predictable one: “I don’t need to know someone is eating a donut right now.” But if that someone is a serious user of Twitter, she or he might actually be eating the curmudgeon’s lunch, racing ahead with a clear, up-to-the-second picture of an increasingly connected, busy world."
Even with this revelation, the skeptic in me found another area of concern. What privacy concerns exist when anyone can follow anyone else? This may seem irrelevant, because only the user can post tweets on their feed. If you don’t want it out there, then don’t tweet it. The other option is to protect your tweets and approve followers akin to Facebook friend requests. However, only 10% of Twitter users protect their tweets, and this seems prohibitive. I choose accounts to follow based on the content, and I reasonably expect that those following me have a similar purpose or intent. And this expectation brings me to the extraordinary example of Sarah Killen, aka Lovely Button on Twitter. If you’re asking “Who?” then let me provide a little background via The Huffington Post:
“Last week, Sarah Killen had three Twitter followers. This week, she has 20,000 – as well as a new iMac computer and offers to help pay for a dress and drinks for her wedding. The unsuspecting rural Michigan woman has one out-of-work late-night talk show host to thank for her newfound online popularity – Conan O'Brien. O'Brien decided last week to pick Killen as the only person he would follow on Twitter, turning the 19-year-old's life upside down.”
To date, there is peripheral negative impact as Ms. Killen “sleeps a few hours each night, has fallen woefully behind on her schoolwork and day-to-day activities such as laundry and rarely leaves the house.” Life would be no different if she were attending law school. In fact, she has seemingly taken her newfound web-celebrity status in stride and is promoting several charities. So maybe this is less a privacy concern and more an issue of extending Lovely Button’s reach beyond a level of her reasonable expectation when she started tweeting. After all, her tweets expressing her love for gummy dinosaurs and peanut butter would put her in the list of Twitter users people predictably ignore according to David Carr.

Hey Facebook! We're Being Sued!

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I think the general public knows the difference between a face and a butt. —Albert Watkins, attorney representing The South ButtA University of Missouri engineering freshman and entrepreneur, Jimmy Winkelmann, is busy getting a real-life legal education. Winkelmann is the owner of The South Butt, a clothing company that spoofs the widely known wilderness apparel line, The North Face. Claiming to "poke fun at the norm, while making an affordable and quality product," The South Butt sells backpacks, sweatshirts, fleeces, jackets, and hats that parody the products sold by The North Face. A disclaimer on The South Butt website warns:
We are not in any fashion related to nor do we want to be confused with The North Face Apparel Corp. or its products sold under "The North Face" brand. If you are unable to discern the difference between a face and a butt, we encourage you to buy North Face products.
In mid-December, The North Face filed a suit against The South Butt in the Eastern District of Missouri, alleging trademark infringement, dilution and unfair competition. The complaint alleges that Winkelmann and his company “are marketing apparel that directly and unabashedly infringes and dilutes The North Face’s trade dress in its iconic Denali jacket.”

The South Butt immediately took an aggressive media stance in response to the suit. On his blog, Winkelmann announced the pending lawsuit:
We’re being sued!

Hey everybody -

News came Friday afternoon that The North Face has decided to take us to court! …Because of this, we've launched a new Facebook app that allows you see the difference between a face and a butt. It's a ton of fun and can be a bit addicting! Here is the link: The South Butt Challenge on Facebook.

We're up against a $7 billion dollar powerhouse (The North Face, owned by VF Corporation), but we feel confident with our idea and our friends, family, and supporters!
The South Butt’s Facebook quiz quickly went viral. "Know the difference between a face and a butt?" the quiz asks. "Let's find out." Users click through a variety of closely cropped photographs of faces and butts, collecting points for knowing the difference between the two.

Mere days after The North Face filed the complaint, The South Butt garnered tremendous public support through their social media efforts. Over 19,000 “fans” joined The South Butt’s Facebook site. The South Butt Twitter account grew to nearly 2,000 followers. Traffic to The South Butt website skyrocketed, causing the site to experience outages.

The lawsuit catapulted South Butt into the media spotlight. News agencies and bloggers began to refer to the case as a “David versus Goliath showdown,” with poor little Jimmy Winkelmann pit against the $7 billion plus powerhouse. The South Butt’s tongue-in-cheek response played up the media commentary, describing little Jimmy as a “handsome cross between Mad Magazine’s Alfred E. Newman of ‘What, Me Worry?' fame, and Skippy the Punk from the Midwest.” The response goes on to note that 19-year old Jimmy "looks 14" and "acts 12." Photos of the seemingly wholesome, grinning Jimmy spread across the Internet.

The lawsuit brought Jimmy and The South Butt worldwide attention—not to mention a substantial increase in sales—and The North Face may have gotten a little more than they bargained for:
In the age of viral media and social networking, plaintiffs must take into account the ability of “the little guy” to use the lawsuit to gather significant support. This free exposure can generate revenue to fund the defense and create ill will towards the plaintiff.
In a society saturated by social media, the filing of a lawsuit, warranted or not, can have tremendous negative public relations ramifications. Mike Masnick, founder of Techdirt observes that “[a]nyone filing lawsuits these days needs to realize how the court of public opinion can weigh in quite loudly on such things.” In the case of The South Butt, the court of public opinion weighed in heavily for Jimmy, a sympathetic, young character who "doesn’t have enough money in his left pocket to pay for a six-pack of Coca-Cola." As for The North Face—the behemoth corporation that set out to take little Jimmy down—whether they win or lose, it seems, they lose.